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Amstelveen,
10
April
2013

KLM Royal Dutch Airlines launches KLM Space campaign

Summary

KLM today announced it has launched a promotional campaign; Claim your place in Space, towards its customers to support Space Expedition Corporation (SXC), a revolutionary space project that aims to launch the first commercial space trip from Curacao as of January 1st, 2014.

The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.

Participating is easy. On the 22nd of April, KLM will launch a special high altitude balloon from the Nevada desert in the USA. It carries cameras and a GPS to monitor and follow its exact progress into space. As the balloon approaches space, it expands and eventually pops, its load floating back to earth on a parachute. Before we launch the balloon, you can predict online, where the balloon will reach its highest point. The most accurate prediction of this place in space wins a flight for two to Curacao, a stay at one of Curacao’s luxury hotels and a unique spaceflight for one aboard the SXC Lynx spaceship.

With this campaign, KLM supports SXC in finding a way to make space accessible in a responsible, sustainable manner, promoting new technologies.

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About KLM
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.

About SkyTeam
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.

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