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Amstelveen,
17
June
2013

Mr Miles catch him and fly: the Flying Blue game

Summary

Today, Flying Blue, the frequent flyer programme of Air France, KLM, HOP!, Tarom, Kenya Airways, Air Europa and Aircalin, is launching “Mr Miles catch him and fly”, an online discovery game supported by the social networks.

Over 3 million miles up for grabs
The principle of the game is simple: explore the world to track down Mr Miles, the “biggest traveller of all times”, by discovering clues on Twitter and regularly logging on to the website www.flyingblue.com/mrmiles

Until 26 June, participants will have the opportunity to win a number of prizes every day, representing a value of 500 to 10,000 Miles. At the end of the game, a prize draw will be held to select the winner among the participants who successfully tracked down Mr Miles. The lucky winner will scoop up the winner’s prize of 500,000 Miles, corresponding to more than 2 round the world trips! In total, over 3 million miles will be up for grabs.

This game is open to all, both Flying Blue members and non-Flying Blue members.
 

Dive into a fun-packed universe
The illustrations by Hélène Builly combine archive images and modern graphics in an original, playful style. Each time they connect to the Mr Miles game site, participants will experience a symbolic, virtual and entertaining immersion into the world of Flying Blue and will appreciate the full diversity of this attractive programme.

The game aims to strengthen ties with programme members as well as increase Flying Blue’s reputation with the general public.

 

A leading programme in Europe
Flying Blue is Europe’s leading frequent flyer programme with over 21 million members. It has 35 airline members and over 100 non-airline partners. With the Flying Blue card, customers can access numerous services specially designed to make travel more enjoyable. There are four membership levels: Ivory, Silver, Gold and Platinum.

Flying Blue is the frequent flyer programme of Air France and KLM, HOP!, Tarom, Kenya Airways, Air Europa and Aircalin.

On April 25, 2013, in Washington DC, Flying Blue was awarded prizes at the Freddie Awards, the most prestigious awards ceremony which recognizes the best loyalty programs. Flying Blue won five awards for the Europe/Africa region: Best frequent flyer program of the year in the field of air transport; Best frequent flyer program for Elite members; Best frequent flyer program for using/earning Miles; Frequent flyer program with the most attractive promotions; Air France KLM-American Express: best credit card linked to a loyalty program.

More than 3 million people voted to award these prizes that reward the initiatives of Flying Blue, which is in tune to its members’ needs more than ever before.

Boilerplate

About KLM
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.

About SkyTeam
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.

klm.com | airfrance.com | facebook klm | twitter klm | blog.klm | skyteam.com | skyteam-facebook | skyteam-youtube

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