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Amstelveen,
27
June
2013

KLM Launches 3D Strategy Game ‘Aviation Empire’

Summary

Today KLM launches Aviation Empire, a 3D freemium strategy game for iOS and Android. KLM is the first airline to let players experience what it is like to manage an airline via a game.

Aviation Empire is not a promotional game, but a true strategy game: players invest in a fleet, build a network with international destinations and develop their own airports.

The game combines the digital world with the real world. Using real-life GPS check-in, players can unlock close to 70 airports in Aviation Empire.

In-app purchases make it possible for players to expand and personalise their fleets. They can also play across tablet and smartphone (if on the same platform).

Aside earning game credits, players are also rewarded with badges. By logging in with a social media account, they can share their achievements with their friends. Leader boards display players’ positions in the world and in relation to their friends.

Gaming is a major potential market. Combined with the increasing demand for interaction, this gives KLM the opportunity to build up and strengthen relations with travellers and potential passengers. Aviation Empire is aimed at KLM customers and fans and anyone else who enjoys strategic games.
Pieter Elbers, Managing Director & Chief Operating Officer KLM
GPS check-in establishes the relationship between Aviation Empire and the global KLM network. We will continue to develop the game over the next few months and further strengthen the connection between the digital and ‘real’ world.
Martijn van der Zee, SVP E-Commerce AIR FRANCE KLM

KLM, Monpellier Venture and Little Chicken Game Company developed the game in close cooperation. Furthermore, some 180 beta testers put the game through its paces to help optimise the gameplay, its images and look & feel. The co-creation is structured around a Facebook Aviation Empire page (facebook.com/AviationEmpire) which connects players to KLM, the game developers and to each other.

The development of this game is a logical step in KLM’s digital evolution. KLM has already proven its pioneering credentials by being one of the first airlines to offer a 24 hour social media service and by being the first to launch the innovative Meet & Seat service. Aviation Empire fits these innovations perfectly, combining KLM’s time-honoured trail-blazing with the new, digital realm.

From 16:00 hours CEST today, it was possible to view the press event via: http://player.companywebcast.com/klmcommunications/20130627_1/en/start. Through this link, more information about the development of the game and how it works will be available (and will remain also after 27 June 27.)

For Aviation Empire - The story, click here for the video.

Boilerplate

About KLM
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.

About SkyTeam
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.

klm.com | airfrance.com | facebook klm | twitter klm | blog.klm | skyteam.com | skyteam-facebook | skyteam-youtube

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